Tremendous Bowl 53 is poised to make digital historical past


The most recent, most state-of-the-art NFL stadium is able to host the matchup on Tremendous Bowl Sunday, and the expectation is that followers will as soon as once more break information utilization information.

The glass-encased Mercedes-Benz Stadium in Atlanta will host the Tremendous Bowl LIII showdown between the Los Angeles Rams and the New England Patriots on Feb. three.

SEE: CBS Sports activities’ hub for the Tremendous Bowl

Yearly the information utilization numbers go up, and the identical is predicted at Tremendous Bowl 53. Final yr’s Tremendous Bowl 52 recreation between the Patriots and the Philadelphia Eagles was the fifth yr in a row that information utilization broke information. Followers consumed 16.31 terabytes of knowledge over Wi-Fi that yr, and cell utilization elevated, too. There have been 18.eight TB of knowledge going over the Verizon community contained in the stadium on recreation day final yr, and AT&T reported 7.2 TB of knowledge going over its community contained in the stadium. Dash mixed numbers from each inside and instantly across the stadium, for a complete of 9.7 TB on its networks throughout Tremendous Bowl 52.

SEE: How the NFL and its stadiums grew to become leaders in Wi-Fi, monetizing apps, and buyer expertise (TechRepublic free obtain)

In 2017, the Tremendous Bowl 51 matchup resulted in 11.eight terabytes of knowledge going by the Wi-Fi community at NRG Stadium in Houston. In 2016, Tremendous Bowl 50 had 10.1 TB of complete information used over Wi-Fi at Levi’s Stadium in Santa Clara, CA, which was a 63% enhance of the 6.23 TB of knowledge utilization at Tremendous Bowl 49 in Glendale, AZ in 2015. In 2014, there was simply three.2 TB of knowledge used through the recreation.

Greater than four,000 miles of community fiber on the stadium

Mercedes-Benz stadium opened in August 2017, and it makes use of IBM Cloud as the premise of a converged community with greater than four,000 miles of fiber on a passive optical community to assist IoT-connected techniques all through the constructing. The 71,000-seat stadium provides 90 miles of audio cabling and practically 2,000 wi-fi entry factors for Wi-Fi connectivity, as beforehand reported by TechRepublic.

The stadium features a 360-degree, 63,000-square-foot HD Video Halo Board and greater than 2,000 video shows all through the constructing. The IT infrastructure is the guts and mind to the immense video presence throughout the stadium.

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Picture: Mercedes-Benz Stadium

The stadium additionally homes a impartial host distributed antenna system (DAS) and all 4 main carriers—AT&T, Verizon, Dash, and T-Cell—have signed on to it. Which means that followers may have the choice of utilizing their mobile service with loads of connectivity or change to the stadium’s Wi-Fi.

This yr would be the sixth yr in a row that Excessive Networks has been the official Wi-Fi analytics supplier of the Tremendous Bowl, and the expectation is that information utilization will bounce once more as stadiums frequently enhance their capability to assist cellular units from followers.

“Our metrics proceed to point out that information consumption rights, utilization—they proceed to rise and rise, and it does not appear toshow any indicators of slowing down,” stated John Brams, director of hospitality, sports activities and leisure at Excessive Networks.

Stream Tremendous Bowl LIII, together with the halftime present, reside on Sunday, Feb. three, 2019 at 6 PM ET / three PM PT with CBS All Entry and on CBS Sports activities.

Social information utilization will increase

Most followers add photographs and video to social networking channels with Fb, Snapchat, Twitter, Instagram and LinkedIn as the highest 5 most well-liked apps, so as. The highest streaming purposes have been iTunes, YouTube, Netflix, Hulu, and Periscope. Excessive Networks noticed a 65% enhance in social information final yr, in comparison with the earlier Tremendous Bowl. That is anticipated to rise once more this yr as nicely.

An attention-grabbing development is that through the second half of the 2018-2019 NFL season, Bitmoji grew to become a high 5 app amongst followers at video games. Brams stated many individuals do not even know what Bitmoji is, but it managed to make the highest 5 and is taken into account a social media app. “It actually sort of got here out of nowhere,” he stated.

Realizing which social media apps followers use may also help a group with advertising and marketing and promotions.

“Now that groups have used our analytics to determine that out, now it is how do you promote it? So for instance, for those who’re a Patriot’s fan, are you able to now put your Pat’s jersey in your Bitmoji for instance? So it is a new use for groups and organizations to make the most of the information,” Brams defined.

Analytics, Brams stated, “are a device that helps on the day-to-day community administration facet of the community. The groups are ready to have a look at that and say, not solely what are folks doing, i.e. what purposes are they utilizing, what web sites are they going to? There are some community optimization visibility instruments in there that some groups make the most of when it comes to community response time, utility response time.”

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