Evaluate: The BlackBerry KEY2 will get issues achieved

“You’re reviewing a BlackBerry?” my 16-year-old requested, incredulously. “What is that this — the 1980s?”

Initially, child, it’s worthwhile to examine your timeline: BlackBerries first got here out within the ‘90s, not the ‘80s. Second of all, effectively, yeah. Level taken. This isn’t a cellphone for youngsters. It is a cellphone for Getting Stuff Achieved.

BlackBerries are usually not cool. They could truly be the definition of anti-cool, though the corporate would vastly favor the phrase “iconic.” When the oldsters from BlackBerry and TCL (the Chinese language firm that really builds the machine) debuted the cellphone for the press a number of weeks in the past, scarcely a sentence was uttered that didn’t embrace some type of the phrase “icon.”

It’s a good argument, and BlackBerry is blessed with a powerful model picture. LG advertises its telephones utilizing celebrities that take selfies utilizing voice management. Apple sells its telephones with splashy music movies. Samsung touts its merchandise by exploiting frustrations with Apple. BlackBerry doesn’t promote a lot, but it surely has an indelible picture. You actually keep in mind the information picture of some years in the past: a globe-trotting secretary of state, sitting alone on the entrance of a authorities jet, trying lethal severe and completely targeted on her BlackBerry. In case your job entails saving the world, the message is, it’s worthwhile to use a BlackBerry.

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